The rise of science blogging has ushered in a new generation of writers who have more experience with blogging than with writing for traditional publications. And when said writers start writing for MSM, they face a distinct set of challenges — technical, managerial, and philosophical. This session intends to be part how–to, and part a wider discussion about transitioning from the blogger mindset to more traditional journalism. What do bloggers bring to the table, and how do you market those skills? What are some of the pitfalls they face? As you spend more time working on ‘official’ writing projects, what happens to the blog and how does the space change? How do you cope with having less control over the words and presentation of your writing? How do you deal with getting pushed out of your comfort zone of expertise? How do you reconcile the two approaches and leave work without feeling like you've sacrificed a part of your soul? We plan to feature testimony from editors dealing with writers fresh-from-the-wordpress to get a sense of the other side of the table. Neither of us have significant freelance experience, so we invite freelancers to add to the discussion.