The idea of scientific literacy is a sometimes maligned idea, one that too often focuses on which scientific ideas the public doesn’t understand. But what happens when we think about it differently? What if scientific literacy is a fluid concept that lets us consider the skills and contextual understandings that people need to really engage with science, in the media and in their everyday lives? What does this kind of literacy mean for online science? This session will explore the scientific literacy skills and understandings that help people understand and engage with complex scientific controversies where simple scientific facts are not enough (such as the recent neutrino results). It will also ask how writers and bloggers can engage and encourage those skills and understandings in their reading community and how science education and outreach efforts can reflect this view of scientific literacy.